Branding and Social Media Strategy
AcquaSeta is a fictional luxury bottled water brand born in the heart of Como, Italia. Acqua Seta has been on the market since 1964 and while its purity and its benefits are a strong point, the goal for 2021 is to create strong communication, with a feed that gives the brand a strong identity, clean and elegant. The goal was to create a brand identity and social media strategy that conveyed AcquaSeta’s heritage in Lake Como and the brand’s passion for design and lifestyle.
LOGO AND VARIATIONS
To symbolize the flow and movement of water, I used a soft serif typeface that is as elegant as it is playful.
SOCIAL MEDIA - POSTS
Whether the plastic or glass bottle, each image of the actual product itself will be simple and
luxurious. These images should include dramatic lighting and shadows to heighten the product’s
elegance, even if the product itself is not in the shot.
Illustration can be used to break up the feed from just photography and can play into the elegance and history of the company.
Graphic posts can be used as a way of sparking engagement and using the platform to educate.
These images will be used to show the environment and life style of AcquaSeta and its consumers. These images can be of Lago di Como or of people enjoying the product. These could also be GIFs/videos to bring movement to the feed.
I envision the stories as a way of exploring and showing the lifestyle of AcquaSeta. Diving into its history and exploring Lago di Como or showing the product in action at restaurants or in stores. The stories can also serve as a way to link the customers with AcquaSeta’s other platforms. For instance, the fact of the day can be linked to the company’s website for further information. In either video or photo format.