Welcome to Automation

Branding and Integrated Campaign

This project was to create a new brand identity for Welcome to Automation, a robotics fair in Italy. Our goal was to create a strong and adequate brand identity with a fresh tone of voice, including developing strong social media platforms, that highten the event experience (ie gadgets and visuals).

We want to build strategies to use as tools for further communications, that stimulate a high online engagement, giving the competition a higher visibility and strengthen the “Welcome to Automation” community with good design.

4 WEEKS

SPRING 2020

NABA MILANO UNI

CLASS: Career Development

PROF: Antonio Maria Motti

MY ROLE: Brand and 3D Design

CREDITS:

Zaven Leonetti - Illustration

Emma Jane Loria - Illustration, Copy & Web Design

AWARDED:

NABA Communications - Brand Identity Award