Welcome to Automation
Branding and Integrated Campaign
This project was to create a new brand identity for Welcome to Automation, a robotics fair in Italy. Our goal was to create a strong and adequate brand identity with a fresh tone of voice, including developing strong social media platforms, that highten the event experience (ie gadgets and visuals).
We want to build strategies to use as tools for further communications, that stimulate a high online engagement, giving the competition a higher visibility and strengthen the “Welcome to Automation” community with good design.
NABA MILANO UNI
CLASS: Career Development
PROF: Antonio Maria Motti
MY ROLE: Brand and 3D Design
Zaven Leonetti - Illustration
Emma Jane Loria - Illustration, Copy & Web Design
NABA Communications - Brand Identity Award